Marketing Dashboard


Project Information

Analysis of the main indicators used by the Marketing area.

Description

Sales analysis tool (Sell In x Sell Out and Planned x Actual), marketing analysis (creation of campaigns with ROI calculation), market analysis (company x competitors) and a management scorecard.

Project Benefits / Impacts

Higher visibility and information standardization help in the daily activities of the company area. In addition, this tool provides important insights for the company's category managers. Detailed analyzes allows to quickly get the products or customers that are offensive to the company's results. Planning of initiatives/marketing campaigns and, mainly, monitoring their results helps the company in pursuing the year-planned number.