Price Analysis


Project Information

Analysis of the consumer prices evolution collected from several data sources.

Description

The tool creates price position and price deviation analysis regarding the company data and its competitor’s collected data. The solution provides alerts referring to price collection problems as well as price dispersion analysis between the main sales channels.

Project Benefits / Impacts

The standardization of information from several data sources has enabled more complete, unbiased and reliable analysis. There was a huge reduction in time used to build up presentations and reports. In addition, through daily and automatic email alerts, the awareness about key information insights raised, enabling faster and targeted decisions. The company's management was able to make a daily adjustment of the price strategy, reacting and anticipating the competition's movement.